Guerilla Marketing is an unconventional way of advertising and communicates with the audience. It surprise, makes an impression, pops up where and when people least expect it. Itself does not means anythings, only when audiences or the consumers are participate in it and it will only communicates with them. This form of advertising method made the marketers to make a lasting impression without spending a lot of their budget.
Ryan L. (2010)The 80 Best Guerilla Marketing Ideas I’ve Ever Seen. [Online] Available from :http://www.creativeguerrillamarketing.com/guerrilla-marketing/the-80-best-guerilla-marketing-ideas-ive-ever-seen/ [Accessed on 16 October 2013]
Paul S. Guerrilla Marketing 101. [Online] Available from http://advertising.about.com/od/advertisingglossaryg/a/Guerrilla-Marketing-101.htm [Accessed on 16 October 2013]