Robert (2012) mention that ‘Although as an industry advertising feeds on novelty, an analysis of any campaign usually shows lines of influence from another media or even other ads.’ When advertiser running out of ideas, they came across an idea, ads that make fun of ads. Which means they do an advertisement that make fun of the other advertisement’s product and you thought they are promoting product A but instead they promote product B which is theirs own product. It is kind of like inception or even inception.
Besides, the cinema or television also provide an inspiration to the advertiser to continuously making fun ads or deep impression to the audiences according to Robert (2012). For example:
Robert, S. (2012) 10 Principles of Good Advertising, London: Vivays